Traffic Content Lesson #1 - Why Content is Still King

Long before the internet was invented, the defining axiom in
print was that "content is king." Today, where online content
dominates print content, many of the world's top SEO and web
marketing experts still say that "content is king."

Why is this the case? That even after decades, no matter the
medium, content is still the crux of good marketing?


1. It's What Builds Loyalty

Businesses aren't built on first-time visitors. Companies like
the Wall Street Journal don't make most of their money from
people picking up their papers for the first time.

They make money from people who've read their content and then
decided it was good enough that they either want to purchase
again or subscribe to a subscription. If the business had to get
a new customer every time in order to get paid, they'd all have
gone under by now.

Yet many online publications approach their business that way.
Instead of focusing on repeat visitors, they focus on optimizing
for search engines so they get more new customers. 

At the end of the day, however, the really famous and successful
blogs like Huffington Post or TechCrunch ultimately still get
most of their traffic from repeat visitors. Yes, search engines
love them - but their businesses would be a fraction of what
they are today if they didn't have great content.


2. The Evolution of Search Engines

For many years Google and other search engines have worked
towards making their search results pull up better and better
results. They want people who search on their engines to find
the best content possible in relationship to what they're
looking for.

As search engines get smarter, marketers who focus primarily on
marketing tactics rather than actual content will die away. 

Google has proven this repeatedly by continually downgrading the
importance of low-quality links and upgrading the importance of
usage statistics and other metrics to actually measure the
content of a website.

If you build your website around great content while having a
decent understanding of basic SEO, your site will flourish. If
you put all your attention on SEO and don't pay much attention
to your content, you'll always be trying to stay one step ahead
of the search engines. 


3. The Ability to Sell High Ticket Items

A low quality content website might be able to sell $0.20 clicks
via AdSense. But a high quality website could sell $5,000 DVD
sets by the hundreds.

Having great quality content allows you to build a relationship
with your readers. That relationship allows you to sell any
number of things to your readers. From high end items to
recurring memberships to one on one coaching, it all starts from
having high quality content.

In the long run, only content that really helps people is going
to succeed. Content that doesn't do so is likely to get
downgraded more and more as time passes. 


To Your Success,
YOUR NAME

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